Hyafill: new wrinkle-filling strategy

In recent years, non-surgical facial rejuvenation procedures have become increasingly popular. The current trend in these procedures is to find less invasive treatments, as well as more preventive measures to minimize, for example, damage caused by UV radiation or environmental factors and the effects of intrinsic aging.

The goal of these procedures is to eliminate or delay the need for corrective surgery. Injectable fillers first came into widespread use in aesthetic medicine in the 1980s with the introduction of bovine collagen injections. Given the current availability of better filler materials that are less allergenic and longer lasting, filling techniques are undergoing a true renaissance. The global market for aesthetic procedures has seen extraordinary growth in recent years, a trend which is expected to continue. According to the American Society for Aesthetic Plastic Surgery (ASAPS), approximately 23,000 dermatologists, plastic surgeons and cosmetic surgeons in the United States carried out over 11.8 million cosmetic procedures, both surgical and non-surgical, in 2004, generating 12.5 billion dollars in revenue.

In 2005, the global market for dermal fillers was valued at over 450 million dollars, which represented a 200% increase compared to the year 2000. In terms of popularity, no filler comes close to beating the hyaluronic acid (HA) category.

The demand for hyaluronic acid (HA) is growing rapidly, and it has quickly become the skin improvement standard. In 2010, over 1 million hyaluronic acid treatments were performed in the United States alone. The global market was estimated at 850 million dollars in 2011, duplicating its value since 2005.

The side effects of hyaluronic acid injectables are rare, but may include redness, swelling and bruising at the injection site. The filler may also form small bumps under the skin. This problem usually improves with time.

Hyaluronic acid is a polysaccharide (carbohydrate) that occurs naturally in the human body. It is a powerful humectant (an ingredient that locks in moisture) that plumps the skin and keeps it hydrated. Great quantities of hyaluronic acid are found in the spaces between skin cells where it gives the skin moisture, firmness and elasticity. Restoring the skin’s hyaluronic acid content and giving mature skin a smoother, more youthful appearance is possible by injecting directly into areas that present deep wrinkles. Structurally speaking, the injectable filler is the same hyaluronic acid molecule that the body produces naturally, except that it is made in a lab.
The most commonly treated areas include the lines that extend from the sides of the nose to the corners of the mouth (nasolabial folds) or the hollows below the eyes. Dermal fillers are an effective way of restoring the face’s youthful appearance.
However, perhaps we should consider a non-surgical, non-invasive procedure as an alternative to needles (after all, injections are never pleasant). Unfortunately, cosmetic products based on hyaluronic acid have not been able to match the efficacy of injectables.

Until now.

hyaFill® increases the production of hyaluronic acid to achieve visible results in only two weeks. Without injections or side effects. Wrinkles are filled naturally.

hyaFill® by Meditopic introduces a new category, without needles or side effects. Existing cosmetic products with hyaluronic acid are mainly moisturizers, because they do not fulfill the same aesthetic function as injectables.

hyaFill® by Meditopic provides non-surgical, non-invasive facial rejuvenation based on the natural synthesis of hyaluronic acid. As a result, our own skin cells produce natural hyaluronic acid in such high quantities that it fills deep wrinkles to the point of making them disappear.